The Creative FIT is a curriculum that categorizes four creative personality types and seven Fundamental Identity Traits (FIT) to help organizations place creatives in roles where they thrive. The identity system uses a colorful, gradient logomark that represents each personality type while blending them together to show collaboration and balance.

This design highlights the individuality of creative strengths while reinforcing the idea that every trait is an essential part of a team. It provides The Creative FIT with a professional yet vibrant visual identity that reflects its mission to nurture and integrate creative talent into organizations.

Credits: Art Director: Rusty Clifton | Designers: Heidi Potter, Simon Hillman