As One Heart expanded further into Eastern Europe to serve children in Bulgaria and Albania, they needed an updated identity to represent their broader reach and impact. Our design team built a system around the concept of “Tying Hearts Together,” choosing a bright and optimistic palette to reflect the resilience and spirit of the children the foundation supports.

Deliverables included social media campaigns, donor mailer boxes, and a range of branded materials that communicate warmth, inclusivity, community, and growth. This rebrand set One Heart apart from traditional non-profit aesthetics by focusing not on somberness, but on the light and potential of the children it serves.

Credits: Brand Designer & Art Director: Heidi Potter | Project Manager & Designer: Azure Daniels | Designers: Bethany Hanks, William Hanford, Brittney McCarty