June’s Place isn’t just a coffee shop, it’s a gathering place for Rexburg’s community. To capture that spirit, I developed a brand identity system that reflects the shop’s welcoming and lively atmosphere. The goal was to design visuals that feel approachable, energetic, and inclusive, just like the space itself.

The final system features bright, hand-drawn elements paired with playful patterns inspired by music, art, food, and shared experiences. These designs carry through the shop’s brand collateral, reinforcing June’s Place as more than a café. It’s a hub where individuality and community meet. The identity creates consistency across touchpoints while celebrating the warmth and creativity that make June’s Place a local favorite.