This conceptual kit is designed as a one-stop introduction to crochet, complete with tools, yarn, and pattern cards. Centered on the theme “take a crochet break,” the packaging encourages creativity and relaxation with playful headlines like “It’s time to unwind” and “Get Hooked.”

The visual system pairs geometric line patterns with illustrations, all set in a vibrant color palette. Displayed in both a mailer box and an in-store setup, the design positions crochet as an accessible, enjoyable escape from everyday stress, perfectly aligned with Caron’s approachable brand personality.