This conceptual project expands Glossier’s product line with a lipstick collection for pre-teens, young adults, and older adults. Each package is designed to reflect the personality and lifestyle of its audience. For pre-teens, a playful fold-out box holds a lipstick and liner, with a bright and youthful palette. For young adults, a trio of customizable products is packaged in a minimalist, muted system that highlights versatility. For older adults, an art deco-inspired lipstick design embraces elegance and timeless style.

Together, the three packaging systems demonstrate how a brand can maintain its core identity while adapting to the preferences and aesthetics of diverse audiences.