The Re/create Project empowers incarcerated and marginalized individuals through creative education, with a focus on graphic design. Rooted in the belief that adversity fuels innovation, the brand emphasizes the untapped potential of overlooked communities.

The identity features a clean, geometric wordmark that symbolizes breaking out of the box of systemic barriers. This simple yet powerful mark, paired with strong messaging, reflects the organization’s mission to provide access to creative tools and opportunities, positioning creativity as a catalyst for personal and societal transformation.

Credits: Art Director: Josh Alfaro | Designer: Heidi Potter