Bloom offers a light, fruit-filled menu that captures the freshness of spring, and the brand identity reflects this balance of elegance and approachability. The visual system is built around warm pinks paired with a high-contrast serif typeface, creating a refined yet inviting aesthetic.

This design emphasizes Bloom’s unique position as a brunch destination that feels both indulgent and uplifting. The combination of color, type, and clean layouts conveys sophistication without being intimidating, making Bloom the perfect place for a celebratory brunch or a casual mid-morning bite.